What Jithu does
Jithu Jayaraj is a software developer and the founder of Automate, a WhatsApp campaign manager that runs each customer on a dedicated server with a private IP. Automate is built and run through Jeedesigns LLC without a wider team: Jithu writes the software, provisions every customer's server by hand, and answers the support email personally.
Automate started as a tool for Jithu's own campaigns. The existing tools charged per message and put hundreds of senders on shared servers, so one sender's bad behaviour could drag down everyone's delivery. The alternative - one server per account, one flat price, per-recipient personalization - ran Jithu's own sending first, and was then opened to other businesses. The about page tells that story in full.
What Jithu writes about
Every guide on this site is written by Jithu, from the work of building and running the sending infrastructure: what gets numbers restricted, how pacing and warm-up work in practice, how to write messages people answer, and how to choose software without overpaying.
Campaign playbook
- How to Send a WhatsApp Campaign: Step-by-Step With Screenshots
- WhatsApp Broadcast Limits: What Actually Constrains a Send
- 15 WhatsApp Campaign Examples With the Actual Messages
- WhatsApp Marketing for Education and Coaching: Admissions to Fee Reminders
- WhatsApp Marketing for Retail and Ecommerce: Campaigns That Sell
- WhatsApp Marketing for Real Estate: Campaigns That Fill Site Visits
- The True Cost of WhatsApp Marketing in 2026
- WhatsApp Marketing: The Complete Playbook for Businesses (2026)
Deliverability and trust
- The Best Time to Send WhatsApp Campaigns (And Why Quiet Hours Exist)
- Your WhatsApp Number Got Restricted: What To Do Now
- Shared IP vs Dedicated IP for WhatsApp Sending
- WhatsApp Deliverability: The Complete Guide to Getting Delivered, Read, and Trusted
- WhatsApp Number Warm-Up: The Realistic Schedule, Day by Day
- WhatsApp Opt-In: What Counts as Consent, With Compliant Examples
- Why WhatsApp Numbers Get Restricted (And What Actually Prevents It)
Personalization
- Beyond {name}: Personalization That Actually Gets Replies
- How to Write WhatsApp Marketing Messages: Length, Tone, and CTAs
- What Is Spintax? One Template, a Unique Message per Recipient
- Personalized WhatsApp Messages at Scale: The Complete Guide
Choosing software
- Automate vs Wati: Which One Fits Your Campaigns?
- Migrating Your WhatsApp List to a New Tool Without Losing Consent
- Self-Hosted WhatsApp Campaign Software: What You Take On
- WhatsApp Business API vs Bulk Sender Tools: Which Do You Actually Need?
- How to Choose WhatsApp Marketing Software: A Buyer's Guide
- WhatsApp Marketing Software Pricing Compared (2026)
Contact
Questions about a guide, or about Automate, reach Jithu directly at mail@automatemessage.com or through the contact page. Replies go out the same day.