Automate is a WhatsApp campaign manager from Jeedesigns LLC, founded
by Jithu Jayaraj. It started as a tool for my own messaging, and I
opened it to other businesses once it was doing the job properly. We
build a separate setup for every customer, on a server that belongs to
them, at a price that does not change with how much you send.
Why I built it
I needed to send campaign messages to my own customers. So I did what
everybody does and tried the tools that were already out there.
Two things bothered me immediately. The first was the pricing: almost
every tool charged per message, which meant every customer I added made
the next campaign more expensive. That is a strange thing to pay for.
The work of sending a message is not what costs money.
The second thing bothered me more. These tools put hundreds of senders
on one shared server. If somebody else on that server started blasting
garbage, the delivery quality dropped for everyone on it, including me.
My reputation depended on strangers I could not see and had no control
over.
I am a developer, so I built what I actually wanted instead: one server
per account, one flat price, and a personalization engine so that no two
recipients got the identical block of text. I used it for my own
campaigns for a while. It worked, so I started offering it to other
people.
That is the entire origin story. There was no team, no funding round and
no grand plan - just a tool I needed that did not exist at a price that
made sense.
What Automate actually does
This is not a SaaS product. You are not buying a seat
on a shared platform. We build a separate setup for you, on your own
server, and that setup belongs to you. We manage the server so you do
not have to.
What it does: sends WhatsApp campaigns to a list of contacts you already
have. You import the list, write one message with variations in it, and
it assembles a slightly different version for each person before
sending.
It paces the sending instead of firing everything at once, pauses
overnight so nobody gets a message at 3 AM, and shows you the delivery
status of every message as it goes. You can stop a campaign halfway,
switch to another connected number, and pick up from the exact contact
you stopped at.
That is the whole product. It is deliberately not a CRM, not a chatbot,
and not an inbox. It does campaign sending, and it tries to do that part
well. If you want the full feature detail, the
features section covers each one.
Why every account gets its own server
This is the part that costs me the most to run and the part I would
change last.
When a messaging tool puts you on a shared server, you share an IP
address with everyone else on it. Messaging platforms judge sending
behaviour partly by where it comes from. So when another customer on
your server behaves badly, the platform's opinion of that address
gets worse, and your messages are the ones that quietly stop
landing.
You did nothing wrong. You just had a bad neighbour.
Every Automate account is set up on its own virtual private server
with its own private IP address. Nobody else sends from it. Your
sending reputation is the result of your own behaviour and nothing
else.
The server is yours. I set it up on your behalf as
part of getting you started, but the data on it belongs to you, and
I am charging you for the software, not for access to your own
information. The architecture section
shows how the isolation is arranged.
Who it is for
Automate suits some people and not others
It is worth being direct about this, because a tool that claims to
suit everybody usually suits nobody in particular.
Shops and local businesses
You have a customer list and something worth telling them - a festive offer, a new arrival, a booking reminder. You want it to read like a message, not a billboard.
Agencies running client campaigns
You send for several clients and need each one on separate infrastructure, with logs you can show them afterwards.
Anyone tired of per-message billing
You already know what you want to send. You just do not want the bill to grow every time your list does.
Who it is not for: anyone who wants to message people
who never asked to hear from them. Automate has no feature for that, and
accounts doing it are closed. That is not a marketing position - it is
the thing that makes the difference between a channel that works next
year and one that does not.
Where we draw the line
Four things Automate will never do
Plenty of tools in this category promise the opposite of each of
these. Here is what I will not build and will not sell.
We will not sell you a list
Automate has no contact database and never will. You bring people who agreed to hear from you. Buying or scraping a list breaks our Acceptable Use Policy, and it is the fastest way to lose a number.
We will not bypass rate limits
Some tools advertise sending "without limits". That means working around the platform, and the account it burns is yours, not theirs. Automate paces sends inside safe ceilings by design.
We will not promise you cannot be banned
No software can guarantee that, and any vendor who says otherwise is selling you a ban. What Automate does is remove the sending patterns that cause most bans in the first place.
We will not charge per message
Per-message pricing punishes you for growing. Automate charges one flat yearly fee for the software. Reaching more customers costs you nothing extra.
How Automate makes money
One way: you pay a flat yearly fee for the software. The smallest plan
is $15 a month billed yearly, and the largest is
$30. That is the complete list of ways
this business earns anything from you.
There is no per-message fee, no charge for extra contacts, and no
cheaper tier that quietly removes the dedicated server. Every plan gets
the same isolation - the plans differ by how many messages you can send
and how many numbers you can connect.
Your data is not part of the business model. Your
contact list is not sold, rented, shared, or used to train anything. It
sits on your server. The privacy policy spells
out exactly who can touch what, including the payment processor and the
form provider, which are the only outside services involved at all.
Who you are actually dealing with
Automate is built by Jeedesigns LLC. I am Jithu Jayaraj - I founded
the company, I wrote the product, and I am the person who answers the
email when you send one.
There are real advantages to that. You are never handed between support
tiers, the person replying understands the code, and a bug report goes
straight to whoever can fix it. Setup is done by hand for each customer,
which is why credentials take up to 2 days rather
than arriving instantly.
There is an honest limit too: this is one person, not a 24-hour support
desk. I answer email the same day. If you need a contractual
response-time guarantee with penalties attached, I would rather tell you
that now than after you have paid.
Every plan includes the dedicated server and private IP. Pick the
message volume you need - 15,000 to
75,000 a month - and I
will set your instance up within 2 days.
